Analysis of Financial Literacy, Financial Technology, and Minimum Capital Impact on Investment Interest in the Capital Market(A Case Study on Employees of PT. Anugerah Jaya Abadi)
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Abstract
The interest in investing in the stock market, with a case study of employees at PT. Anugerah Jaya Abadi. Primary data was collected through a questionnaire using Google Forms with a Likert scale and analyzed using multiple linear regression. The sampling method employed was non-probability sampling with 96 respondents. The t-test results indicate that financial literacy (significance 0.004), financial technology (0.003), and minimum capital (0.003) have a significant effect on the interest in stock market investment. The F-test results show a significance value of 0.000, indicating that the three variables collectively influence investment interest. This research provides valuable insights into the factors that influence stock market investment interest, and offers recommendations for companies to improve financial literacy, financial technology adoption, and capital accessibility for employees.
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